Challenge
An information platform for teenagers, parents, teachers and health workers needed a steady flow of visitors from Uzbekistan. The task was to promote its useful content on social networks and bring people to the right pages of the site.
Solution
We launched a series of separate campaigns, each with its own topic and ad, and ran them from 11 July to 10 August 2026. For every campaign we tracked reach, amount spent and landing page views. The topics:
- Mental health — “My mental health” and “Why children’s mental health matters”
- “Girls’ Territory” — two campaigns for teenage girls
- Health and awareness — “Everything you should know about HIV/AIDS” and “Feeding children”
- Safety — “Safe road”, “Safe road for children” and “Your children online”
- Parenting and rights — “Raising children” and “About a child’s rights”
- Reporting — a summary for each campaign to see which topics work best
Results for 11 July – 10 August 2026 across 11 campaigns:
- 5,722,807 — total reach
- 145,166 — landing page views
- $4,789.81 — spent, about $0.03 per landing page view on average
- Best result: “Girls’ Territory” — 947,333 reach and 32,281 page views
Result
- About 5.7 million reach in a month
- 145 thousand visits to the platform’s pages
- A low cost per page view — about $0.03
- Clear reporting for every topic
