Website speed and leads: what to speed up first

Most visitors in Uzbekistan open websites on a phone, often on mobile data. That is why the speed of the first screen directly affects whether a person reaches your enquiry form.

Where to start

• Compress images — modern formats such as WebP and AVIF and sizes that match the real screen instead of huge originals
• Lazy-load images — everything below the first screen loads as you scroll
• Remove unnecessary scripts — every widget, chat and counter slows the page; keep only what you need
• Limit fonts — one or two weights instead of five, with fast fallback
• Serve a ready page from the server — server-side rendering shows content immediately instead of waiting for scripts to run

How to check

Open your site on a phone using mobile data and see how many seconds the first screen takes to appear. For precise measurements use the free Google PageSpeed Insights and Lighthouse tools rather than relying on office Wi-Fi.

Speed and search

Loading speed is part of the page quality signals that search engines take into account. A fast site converts better and is easier to promote.