[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"api:\u002Fportfolio\u002Fgoodinternet-ads:{\"locale\":\"en\"}":3,"api:\u002Fportfolio:{\"locale\":\"en\",\"pageSize\":4,\"kind\":\"client\"}":24},{"slug":4,"kind":5,"status":6,"title":7,"summary":8,"category":9,"client":10,"year":11,"coverUrl":12,"technologies":13,"projectUrl":14,"content":15,"duration":6,"gallery":16,"seoTitle":21,"seoDescription":22,"updatedAt":23},"goodinternet-ads","client",null,"An advertising campaign for the “Internet of Good Things” platform","A paid campaign that brought teenagers and parents to an information platform: 11 ads on health, safety and parenting, with about 5.7 million reach in a month.","marketing","",2026,"\u002Fuploads\u002Fportfolio\u002F2026\u002F9d45d3b9806b4f789d93a4b8d0de138d.webp",[],"https:\u002F\u002Fuz.goodinternet.org\u002Fru\u002F","\u003Ch2>Challenge\u003C\u002Fh2>\u003Cp>An information platform for teenagers, parents, teachers and health workers needed a steady flow of visitors from Uzbekistan. The task was to promote its useful content on social networks and bring people to the right pages of the site.\u003C\u002Fp>\u003Ch2>Solution\u003C\u002Fh2>\u003Cp>We launched a series of separate campaigns, each with its own topic and ad, and ran them from 11 July to 10 August 2026. For every campaign we tracked reach, amount spent and landing page views. The topics:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Mental health\u003C\u002Fstrong> — “My mental health” and “Why children’s mental health matters”\u003C\u002Fli>\u003Cli>\u003Cstrong>“Girls’ Territory”\u003C\u002Fstrong> — two campaigns for teenage girls\u003C\u002Fli>\u003Cli>\u003Cstrong>Health and awareness\u003C\u002Fstrong> — “Everything you should know about HIV\u002FAIDS” and “Feeding children”\u003C\u002Fli>\u003Cli>\u003Cstrong>Safety\u003C\u002Fstrong> — “Safe road”, “Safe road for children” and “Your children online”\u003C\u002Fli>\u003Cli>\u003Cstrong>Parenting and rights\u003C\u002Fstrong> — “Raising children” and “About a child’s rights”\u003C\u002Fli>\u003Cli>\u003Cstrong>Reporting\u003C\u002Fstrong> — a summary for each campaign to see which topics work best\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Results for 11 July – 10 August 2026 across 11 campaigns:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>5,722,807\u003C\u002Fstrong> — total reach\u003C\u002Fli>\u003Cli>\u003Cstrong>145,166\u003C\u002Fstrong> — landing page views\u003C\u002Fli>\u003Cli>\u003Cstrong>$4,789.81\u003C\u002Fstrong> — spent, about $0.03 per landing page view on average\u003C\u002Fli>\u003Cli>Best result: “Girls’ Territory” — 947,333 reach and 32,281 page views\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Result\u003C\u002Fh2>\u003Cul>\u003Cli>About 5.7 million reach in a month\u003C\u002Fli>\u003Cli>145 thousand visits to the platform’s pages\u003C\u002Fli>\u003Cli>A low cost per page view — about $0.03\u003C\u002Fli>\u003Cli>Clear reporting for every topic\u003C\u002Fli>\u003C\u002Ful>",[17,19],{"url":12,"kind":18},"desktop",{"url":20,"kind":18},"\u002Fuploads\u002Fportfolio\u002F2026\u002F50c86e6ec61e47e88baa149a7b314df4.webp","Internet of Good Things Ads — BS Lab case study","An advertising campaign for the “Internet of Good Things” platform: 11 ads, about 5.7 million reach and 145 thousand page views.","2026-10-25T17:22:58.5505Z",{"items":25,"total":51,"page":52,"pageSize":53},[26,33,35,44],{"slug":27,"kind":5,"status":6,"title":28,"summary":29,"category":30,"client":10,"year":11,"coverUrl":31,"technologies":32,"projectUrl":14},"goodinternet","Internet of Good Things — an upgrade of an information platform","An upgrade of a platform site that answers questions from teenagers, parents, teachers and health workers in Uzbekistan, in Russian, Uzbek and Karakalpak.","web","\u002Fuploads\u002Fportfolio\u002F2026\u002F1f42e0d7121646798859484ab1e8dd53.webp",[],{"slug":4,"kind":5,"status":6,"title":7,"summary":8,"category":9,"client":10,"year":11,"coverUrl":12,"technologies":34,"projectUrl":14},[],{"slug":36,"kind":5,"status":6,"title":37,"summary":38,"category":39,"client":40,"year":11,"coverUrl":41,"technologies":42,"projectUrl":43},"beyo-purchase-app","Beyo Purchase App — an internal app for purchasing and warehouse","An internal iOS app for the Beyo Vintage team: dealer offers, purchases, items from supplier to warehouse, labels and payments.","mobile","Beyo Vintage AB","\u002Fuploads\u002Fportfolio\u002F2026\u002F45aef2027f93466e880139282082a80a.webp",[],"https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Fbeyo-purchase-app\u002Fid6776292583",{"slug":45,"kind":5,"status":6,"title":46,"summary":47,"category":39,"client":40,"year":11,"coverUrl":48,"technologies":49,"projectUrl":50},"beyo-dealer-app","Beyo Dealer App — a mobile app for vintage furniture dealers","An iOS app where dealers and private sellers send furniture offers to Beyo Vintage, answer counter-offers and track every offer’s status.","\u002Fuploads\u002Fportfolio\u002F2026\u002F40d1a5aceeb84ce692f8b7c2ff42db82.webp",[],"https:\u002F\u002Fapps.apple.com\u002Fse\u002Fapp\u002Fbeyo-dealer-app\u002Fid6772731995",25,1,4]